we’re not afraid to have a point of view

After 100 years of combined experience, we’ve got a good handle on what it takes to win. So we’ll always come with a point of view—what we recommend and why. We’re also great with feedback because a good idea can come from anywhere. But if we happen to see things differently, we’ll stand up for what we believe—if we believe it’s in the best interest of the business. But we won’t be jerks about it.

we believe in both of our brands

We want to do great work for our partners and ourselves. Before a consumer, customer, or target audience consumes your product or service, they have to consume ours. And that matters to us. A lot. So we’ve spent decades honing our skills, refining our craft, and being damn good at what we do. We’ll protect your brand and business like it’s our own, but we won’t put skeletons in our closet to do it.

the best practice buzz word is, at times, b.s.

Yes, of course, we all know what works and what doesn’t. Or at least we think we do. But the best practice buzz word often leads to a one-size-fits-all approach to solving unique business problems like yours. It’s code for a bunch of people applying the same rules. And if we’re all doing that same thing, what sets your brand stand apart?

Truth be told, none of us have a crystal ball and we can’t predict the future. The best we can do is evaluate the information we have, tap into our experience, surround ourselves with smart people, and use our judgement. Intuition, insight, experience, lessons-learned, and points-of-view are all good things. Embrace them. Because a best practice has never led to a breakthrough idea.

we are open-minded and fearless about everything…even our compensation

This may sound cliche, but we do this because we love it. We’re creators who love to create. We’re also type-A personalities who love to help people win. But we understand that traditional compensation models don’t work for everyone. So we don’t mind putting a little skin in the game and we’re not afraid to consider some creative compensation—as long as it’s fair. We wouldn’t be us if we aren’t willing to be brave with our own business.

So bring the ideas that work for you and we’ll let you know if it works for us.